 Characteristics : Organic rice is grown and processed without the use of any synthetic chemicals as found, for example, in fertilizers, insecticides, pesticides, herbicides, fungicides, preservatives, seed treatments, hormones and such alike. Currently, only specially selected high-quality Jasmine rice is planted organically in a very limited area, although this type of agricultural practice is becoming more widespread as the number of health-conscious consumers is growing rapidly.
 Production : First grown in the highlands of northern Thailand at the village of Mea-loy in the Tung-Lor valley, where fertile soil and rainfall are abundant, the organic rice produced by Capital Rice is of premium quality and meets all EU standard. To guarantee the finest quality, the complicated production process requires intensive care,as well as close cooperation between Thailand’s Department of Agriculture and the BIOAGRICOOP, an Italian independent organic survey institution.
 Â Market Facts : The organic rice project was initiated with the full support of three parties : Capital Rice Co.,Ltd. in Bangkok, Siam Chaiwiwat Co.,Ltd. in Chiang Mai and Riseria Monferrato SRL of Vercelli in Italy. Initial exports have been targeted at EU consumers, while potential markets have been identified in other European countries, North America and parts of Asia, where interest has been shown by the health and baby food industries.
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