 Characteristics : Regarded as the highest quality Thai rice, Jasmine rice is recognized as the favored rice by gourmets both domestically and internationally. The grain is long and slender, translucent yet hard with a low content of chalky kernel.
Production : Jasmine rice has been developed from a local variety found in Chachoengsao province and, since 1959, has been promoted by Thailand’s Department of Agriculture. Now grown nationwide, the largest output currently comes from the Northeast region where the soil and environment is conducive to producing the highest quality grain. 
Market Facts : Due to its particularly high quality, Jasmine rice today enjoys huge popularity and a worldwide reputation, its consumption increasing with global economic growth and rising prosperity. Leading buyers of Jasmine rice currently include China, Hong Kong, Singapore, Malaysia, EU and the US, along with many countries in Asia, Europe and the Middle. East Export markets have also opened up in Africa.
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